Coveware's 2025 data shows that 78% of ransomware financial losses are determined by decisions made in the first hour. Organisations with rehearsed runbooks pay an average of €72,000 per incident; those without pay €410,000. This runbook is the script your IT lead reads when the call comes in at 03:00.
The first quarter-hour is purely about stopping the spread. Do not investigate, do not negotiate, do not call the press team. Contain.
Evidence preservation determines whether you can recover, prosecute, claim insurance, and meet GDPR Article 33. Skipping this step costs you all four.
GDPR Article 33 requires notification within 72 hours of awareness. NIS2 Article 23 requires the early warning within 24 hours. Both clocks started at minute 0 — so you have less time than you think.
Whether to negotiate is a board decision, not an IT one. But the IT lead must give the board the right inputs. Modern guidance from EU agencies and from the EU Council's 2024 Ransomware Recommendation is unambiguous.
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